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The Forbes Travel Guide Events Forum is part of the Forbes Travel Guide Management Excellence Programme. It consists of three courses.

Event Sales
Booking group business and selling your property’s event spaces is a competitive business. We will discuss the effective techniques needed to win in event sales, properly prepare for the meetings and the importance of building relationships based on trust and credibility. Tips on closing the sale and staying connected will also be reviewed.

Event Management
Creating a memorable event requires a high level of coordination across many staff and departments. In this session, we will review different types of banquet service and compare that to restaurant service. We will also discuss the foundational service standards expected from the event team. The session will end with a discussion on common challenges in events along with service recovery techniques.

Leading with Different Personality Types
Gain insight into various personality types using the Enneagram method. The Enneagram defines nine different personality types from three “centers” including The Instinctive Center, The Feeling Center and The Thinking Center. Each participant will get a sense of their own personality type along with the strengths and opportunities of their corresponding leadership styles.

Amid the crisis caused by Covid-19 across the world, numerous opportunities have emerged for entrepreneurs and investors. Healthcare, Food Service, education, supply chains, entertainment and culture are some of the sectors in need of innovative ideas and developments in the current situation.
The Coronavirus pandemic has impacted the Travel, Tourism and Hospitality industries significantly. It is changing some travel, planning, spending and consumption behaviors of people. Some of these changes could be long-lasting, if not permanent. It would be beneficial for professionals of travel and tourism industry to not only identify these new trends but also prepare themselves to align with these changes and derive maximum benefits.
This course tracks all the macro and micro economic trends in the Travel and Tourism industry and delves deeper in understanding their short and long-term business and industry impacts. The course is designed for professionals of Travel, Tourism and Hospitality industries to equip them with the right insights and advise to not only meandering through the key trends and changes brought forth by Covid19, but also identify, participate and maximize potential macro and micro entrepreneurship opportunities in these industries.