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The Forbes Travel Guide Events Forum is part of the Forbes Travel Guide Management Excellence Programme. It consists of three courses.

Event Sales
Booking group business and selling your property’s event spaces is a competitive business. We will discuss the effective techniques needed to win in event sales, properly prepare for the meetings and the importance of building relationships based on trust and credibility. Tips on closing the sale and staying connected will also be reviewed.

Event Management
Creating a memorable event requires a high level of coordination across many staff and departments. In this session, we will review different types of banquet service and compare that to restaurant service. We will also discuss the foundational service standards expected from the event team. The session will end with a discussion on common challenges in events along with service recovery techniques.

Leading with Different Personality Types
Gain insight into various personality types using the Enneagram method. The Enneagram defines nine different personality types from three “centers” including The Instinctive Center, The Feeling Center and The Thinking Center. Each participant will get a sense of their own personality type along with the strengths and opportunities of their corresponding leadership styles.

In this workshop style-session, the Executive Trainer will work with the teams to create a measurable and specific critical path to getting the results they desire. After this session, the team will have the groundwork to incorporate their action plans for exceptional service.
This session is designed to provide leaders with a better understanding of the Emotional Engagement scale. Discussions will focus on what it takes to create an “awestruck” interaction with guests – and how to avoid the pitfalls of transactional or robotic interactions.
This session takes a deep dive into the reasons and intent behind particular service standards. The understanding of “why” will then transition into discussions surrounding multiple ways to achieve the standards based on various guest scenarios.
Learn how to create five-minute, successful learning opportunities that you can incorporate into your pre-shifts. We will challenge teams to write activities of their own based on their departmental needs, using the tools we discuss.
This session is ideal for teams starting on the Forbes Travel Guide journey. We will identify the most effective ways to create or enhance your service culture and provide best practices that you can put into practice immediately.
This session focuses on holding staff accountable to drive better results. We will delve into communication and accountability as a mindset, rather than a formula, to reinforce one of the most important aspects of leadership.
This session will provide tools for leaders needing to hire and train new associates expediently. While you can use these guidelines in any onboarding scenario, we will focus specifically on the efforts and need to train staff hired for the upcoming season, or in a situation requiring mass rehiring.
In this session we will identify how to cultivate a stronger emotional connection with guests when handling a service opportunity. Learn how empowering staff to resolve guest problems with confidence, as well as empathy, consistently drives greater guest satisfaction and loyalty.
This session highlights how your property’s sense of place can impact the distinctive and luxurious impression you make. Using pictures and stories from the world’s best hotels, restaurants and spas, we will work to define your sense of place and how to best to tell your story.
In this session we will define the Essence of Hospitality and what it means for your property. From there we will create ways to drive this with your teams on a regular basis so that it becomes habit, most especially during stressful times. Learn intuitive service techniques that can assist staff in appropriately reading guests in a variety of situations.