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Cultural diversity can be a great positive asset in the workplace. But in many cases we are not always sure how to interact most effectively with those whose values and behaviours differ from our own.

How well employees can interact with colleagues from different cultural backgrounds, adapt to new multicultural working environments can be fundamental to how a company performs in local and international markets. In today’s business world, an increasing number of businesses in Malta consider intercultural skills to be a vital ingredient for success.

With the growing importance of integration on the business agenda and the fact that Malta now has a multicultural workforce, the purpose of this Award is to introduce employees from different cultural and ethnic backgrounds to understanding what it means to work in a multicultural environment.

Choosing this Cultural Integration course as part of a professional development will give participants the skills and techniques to thrive in multicultural environments and build fruitful working relationships in Malta.
Learn about the Food and Beverage Standards Chinese Guests expect at your establishment. The Chinese Traveller Standards service course explains the basics of Chinese culture, with a special focus on food and beverage services. Learn about Chinese tea culture, the Chinese banquet and how to engage in a respectful and informed manner with your Chinese guests.
The Forbes Travel Guide Events Forum is part of the Forbes Travel Guide Management Programme. It will be available in the coming days.
The Forbes Travel Guide Revenue Management Forum is part of the Forbes Travel Guide Management Programme. It will be available in the coming days.
The Forbes Travel Guide Food and Beverage ROI Improvement is part of the Forbes Travel Guide Management Programme. It will be available in the coming days.
Discussion with my guest Alejandra Abad, a 2019 graduate from Ecole hôtelière de Lausanne, about career paths and motivation to stay or leave the traditional hotel career.
How should hospitality management provide leadership for hotel trainees. Presenting practical feedback from hospitality management trainees
Key Social Media Marketing Skills for Tourism Businesses: Here you will learn how to use professional skills that can help improve your tourism business' social media efforts. We'll share practical tips, tourism business examples, and specific action steps to help you get started.
As marketers must develop an understanding of consumer needs and motives and develop marketing strategies accordingly. We will share an understanding of how consumers make decisions, consider the personal and environmental factors that influence consumer decisions, understand the strategic implications of consumer influences and decisions for product, advertising, pricing, and distribution strategies
India is among the fastest growing outbound travel market with young Indians now embarking on an outbound holiday at a much younger age. India outbound tourism market size is expected to generate revenues of around US$ 62 billion by 2026. The Indian traveller is becoming more discerning and looking for tailored and customised trips, with digitization, rise in internet users and growing internet penetration, there’s an increased awareness for Indians to explore the world around them.
Nation branding is a relatively new concept. It is the process of applying corporate branding techniques to promote countries, the main objective is to build and manage the reputation of a state. Nation branding is practiced by many states including Canada, the United States, France, the United Kingdom, Japan, UAE, South Africa, and New Zealand. There is a growing interest among less affluent states to practice nation branding as it has the capacity to improve their image abroad and promote trade, tourism and direct investment. On the other hand Destination Branding is one of the activities relating to Destination Marketing, which is aimed at promoting a tourist destination through the building of a linked brand. The purpose is to give value to the destination, so that tourists or travellers are able to recognize and share the brand identity.
Data Analytics are being increasingly used across various industry sectors to aid companies and their personnel to better understand and predict customer behavior, offer personalized services, increase operational efficiencies and business revenues. In Travel and Hospitality industries too, Data Analytics are being effectively used by various industry players including Airlines, Airports, Restaurants, Hotels, Resorts, Tourist Hotspots.
This course is designed for Travel and Hospitality industry professionals or people looking to enter these industries, to not only understand the fundamentals of Data Analytics, but also how they can be implemented in these industries – benefits, various methodologies and platforms and associated business, revenue and partnership models driven by these platforms... along with key learnings from existing successful implementation of Data Analytics platforms in Travel and Hospitality industries.
Artificial Intelligence (AI) is fast evolving as the most advanced, advantageous and cutting-edge technology across the world and across all industries. Although, there are a number of innovations in the technology still underway, and is evolving at an extremely rapid pace, the current form is already being implemented globally, with tremendous results. Rapidly evolving as a ‘Deep Technology’, AI is slated to soon become ubiquitous like Electricity, Wireless Telecom and GPS technologies and transform every business and industry.
This course, designed specifically for existing and new professionals of the Hospitality industry, aims to introduce the fundamental concepts of AI technology, its various forms and implementations, its evolution, capabilities and limitations. Furthermore, this course is customized for Hospitality industry and delves deeper into the applications and implementations of AI in the industry, with examples, its impact on business and operations, and future potential and outlook for the industry.
The Coronavirus pandemic has impacted the Travel, Tourism and Hospitality industries significantly. Even in different countries and economies around the world that have lifted the lockdown and quarantine restrictions, the Hotels and Restaurant business owners and staff are feeling as though they have started from scratch all over again. Moreover, various restrictions, limitations and guidelines that the pandemic has introduced such as social distancing, sterilizing surfaces, cleaner air circulation, etc., become increasingly difficult to be constantly imposed, monitored and adhered to.
Technology can play a key role in ensuring near-perfect imposition of the new pandemic-induced guidelines for the hospitality industry. There exist various digital technologies based solutions that have been developed to not only tackle, but also Hospitality industry businesses to grow in the current and post Covid world. This course offers a view into such technologies and solutions and how best they could be used to re-build the businesses in the Hotels and Restaurants domains. The course is designed to present most innovative and creative ideas and solutions from around the world.
The Coronavirus pandemic has impacted the Travel, Tourism and Hospitality industries significantly. It is changing some travel, planning, spending and consumption behaviors of people. Some of these changes could be long-lasting, if not permanent. It would be beneficial for professionals of travel and tourism industry to not only identify these new trends but also prepare themselves to align with these changes and derive maximum benefits.
This course tracks all the macro and micro economic trends in the Travel and Tourism industry and delves deeper in understanding their short and long-term business and industry impacts. The course is designed for professionals of Travel, Tourism and Hospitality industries to equip them with the right insights and advise to not only meandering through the key trends and changes brought forth by Covid19, but also identify, participate and maximize potential macro and micro entrepreneurship opportunities in these industries.