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Learn about the Food and Beverage Standards Chinese Guests expect at your establishment. The Chinese Traveller Standards service course explains the basics of Chinese culture, with a special focus on food and beverage services. Learn about Chinese tea culture, the Chinese banquet and how to engage in a respectful and informed manner with your Chinese guests.

Understanding the Chinese Traveler Hotel and Spa
Knowing the unique wants and desires of our guests from various global regions enables us to customize experiences, create memories and build loyalty. This session focuses on the distinctiveness of the Chinese traveler, and preferences and expectations for their travel experience.

Understanding the Chinese Traveler Food and Beverage
It is said that the way to capture the heart of a Chinese traveler is through the stomach. Learning more about our Chinese guests and understanding their ideal dining experience will inform the way we interact, speak to our menu and provide service.
The Forbes Travel Guide Events Forum is part of the Forbes Travel Guide Management Excellence Programme. It consists of three courses.

Event Sales
Booking group business and selling your property’s event spaces is a competitive business. We will discuss the effective techniques needed to win in event sales, properly prepare for the meetings and the importance of building relationships based on trust and credibility. Tips on closing the sale and staying connected will also be reviewed.

Event Management
Creating a memorable event requires a high level of coordination across many staff and departments. In this session, we will review different types of banquet service and compare that to restaurant service. We will also discuss the foundational service standards expected from the event team. The session will end with a discussion on common challenges in events along with service recovery techniques.

Leading with Different Personality Types
Gain insight into various personality types using the Enneagram method. The Enneagram defines nine different personality types from three “centers” including The Instinctive Center, The Feeling Center and The Thinking Center. Each participant will get a sense of their own personality type along with the strengths and opportunities of their corresponding leadership styles.

The Forbes Travel Guide - Revenue Management Course forms part of the Forbes Travel Guide Management Excellence Programme and consists of two courses.

Introduction to Revenue Management
This lesson will present the fundamentals of revenue management. Topics will include pricing strategies for determining room rates, and how this is driven by factors including occupancy as well as guest behaviour and historical data.

Rooms Cost Controls
In this session, time will be spent understanding an inventory along with necessary equations and strategy to determine the best way to manage overall costs. There will be a full overview of the highest cost items in room operations along with tips on lowering those costs.
The Forbes Travel Guide Food and Beverage ROI Improvement is part of the Forbes Travel Guide Management Excellence Programme and consists of two courses.

Food and Beverage Upselling and Driving Revenue
When it comes to upselling and driving revenue, being the expert on your restaurant and your product is key. Learn how to combine this expertise with your ability to pick up on guest cues and preferences to upsell for cocktails, food, wine and other hotel services. Time will be spent exploring creative ways properties around the globe drive their food and beverage revenue.

Food and Beverage Cost Controls
This session will focus on the management and tracking of Food & Beverage inventories to create efficiencies, reduce waste, and control cost. We will explore how having a proper inventory management system informs timely ordering, storing and tracking of food and beverage items, and gives you real-time visibility into what is on your shelf.
In this workshop style-session, the Executive Trainer will work with the teams to create a measurable and specific critical path to getting the results they desire. After this session, the team will have the groundwork to incorporate their action plans for exceptional service.
This session is designed to provide leaders with a better understanding of the Emotional Engagement scale. Discussions will focus on what it takes to create an “awestruck” interaction with guests – and how to avoid the pitfalls of transactional or robotic interactions.
This session takes a deep dive into the reasons and intent behind particular service standards. The understanding of “why” will then transition into discussions surrounding multiple ways to achieve the standards based on various guest scenarios.
Learn how to create five-minute, successful learning opportunities that you can incorporate into your pre-shifts. We will challenge teams to write activities of their own based on their departmental needs, using the tools we discuss.
This session is ideal for teams starting on the Forbes Travel Guide journey. We will identify the most effective ways to create or enhance your service culture and provide best practices that you can put into practice immediately.
This session focuses on holding staff accountable to drive better results. We will delve into communication and accountability as a mindset, rather than a formula, to reinforce one of the most important aspects of leadership.
This session will provide tools for leaders needing to hire and train new associates expediently. While you can use these guidelines in any onboarding scenario, we will focus specifically on the efforts and need to train staff hired for the upcoming season, or in a situation requiring mass rehiring.
In this session we will identify how to cultivate a stronger emotional connection with guests when handling a service opportunity. Learn how empowering staff to resolve guest problems with confidence, as well as empathy, consistently drives greater guest satisfaction and loyalty.
This session highlights how your property’s sense of place can impact the distinctive and luxurious impression you make. Using pictures and stories from the world’s best hotels, restaurants and spas, we will work to define your sense of place and how to best to tell your story.
In this session we will define the Essence of Hospitality and what it means for your property. From there we will create ways to drive this with your teams on a regular basis so that it becomes habit, most especially during stressful times. Learn intuitive service techniques that can assist staff in appropriately reading guests in a variety of situations.
Key Social Media Marketing Skills for Tourism Businesses: Here you will learn how to use professional skills that can help improve your tourism business' social media efforts. We'll share practical tips, tourism business examples, and specific action steps to help you get started.
As marketers must develop an understanding of consumer needs and motives and develop marketing strategies accordingly. We will share an understanding of how consumers make decisions, consider the personal and environmental factors that influence consumer decisions, understand the strategic implications of consumer influences and decisions for product, advertising, pricing, and distribution strategies
India is among the fastest growing outbound travel market with young Indians now embarking on an outbound holiday at a much younger age. India outbound tourism market size is expected to generate revenues of around US$ 62 billion by 2026. The Indian traveller is becoming more discerning and looking for tailored and customised trips, with digitization, rise in internet users and growing internet penetration, there’s an increased awareness for Indians to explore the world around them.
Nation branding is a relatively new concept. It is the process of applying corporate branding techniques to promote countries, the main objective is to build and manage the reputation of a state. Nation branding is practiced by many states including Canada, the United States, France, the United Kingdom, Japan, UAE, South Africa, and New Zealand. There is a growing interest among less affluent states to practice nation branding as it has the capacity to improve their image abroad and promote trade, tourism and direct investment. On the other hand Destination Branding is one of the activities relating to Destination Marketing, which is aimed at promoting a tourist destination through the building of a linked brand. The purpose is to give value to the destination, so that tourists or travellers are able to recognize and share the brand identity.
Data Analytics are being increasingly used across various industry sectors to aid companies and their personnel to better understand and predict customer behavior, offer personalized services, increase operational efficiencies and business revenues. In Travel and Hospitality industries too, Data Analytics are being effectively used by various industry players including Airlines, Airports, Restaurants, Hotels, Resorts, Tourist Hotspots.
This course is designed for Travel and Hospitality industry professionals or people looking to enter these industries, to not only understand the fundamentals of Data Analytics, but also how they can be implemented in these industries – benefits, various methodologies and platforms and associated business, revenue and partnership models driven by these platforms... along with key learnings from existing successful implementation of Data Analytics platforms in Travel and Hospitality industries.
Artificial Intelligence (AI) is fast evolving as the most advanced, advantageous and cutting-edge technology across the world and across all industries. Although, there are a number of innovations in the technology still underway, and is evolving at an extremely rapid pace, the current form is already being implemented globally, with tremendous results. Rapidly evolving as a ‘Deep Technology’, AI is slated to soon become ubiquitous like Electricity, Wireless Telecom and GPS technologies and transform every business and industry.
This course, designed specifically for existing and new professionals of the Hospitality industry, aims to introduce the fundamental concepts of AI technology, its various forms and implementations, its evolution, capabilities and limitations. Furthermore, this course is customized for Hospitality industry and delves deeper into the applications and implementations of AI in the industry, with examples, its impact on business and operations, and future potential and outlook for the industry.
The Coronavirus pandemic has impacted the Travel, Tourism and Hospitality industries significantly. Even in different countries and economies around the world that have lifted the lockdown and quarantine restrictions, the Hotels and Restaurant business owners and staff are feeling as though they have started from scratch all over again. Moreover, various restrictions, limitations and guidelines that the pandemic has introduced such as social distancing, sterilizing surfaces, cleaner air circulation, etc., become increasingly difficult to be constantly imposed, monitored and adhered to.
Technology can play a key role in ensuring near-perfect imposition of the new pandemic-induced guidelines for the hospitality industry. There exist various digital technologies based solutions that have been developed to not only tackle, but also Hospitality industry businesses to grow in the current and post Covid world. This course offers a view into such technologies and solutions and how best they could be used to re-build the businesses in the Hotels and Restaurants domains. The course is designed to present most innovative and creative ideas and solutions from around the world.
The Coronavirus pandemic has impacted the Travel, Tourism and Hospitality industries significantly. It is changing some travel, planning, spending and consumption behaviors of people. Some of these changes could be long-lasting, if not permanent. It would be beneficial for professionals of travel and tourism industry to not only identify these new trends but also prepare themselves to align with these changes and derive maximum benefits.
This course tracks all the macro and micro economic trends in the Travel and Tourism industry and delves deeper in understanding their short and long-term business and industry impacts. The course is designed for professionals of Travel, Tourism and Hospitality industries to equip them with the right insights and advise to not only meandering through the key trends and changes brought forth by Covid19, but also identify, participate and maximize potential macro and micro entrepreneurship opportunities in these industries.