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The Forbes Travel Guide - Revenue Management Course forms part of the Forbes Travel Guide Management Excellence Programme and consists of two courses.

Introduction to Revenue Management
This lesson will present the fundamentals of revenue management. Topics will include pricing strategies for determining room rates, and how this is driven by factors including occupancy as well as guest behaviour and historical data.

Rooms Cost Controls
In this session, time will be spent understanding an inventory along with necessary equations and strategy to determine the best way to manage overall costs. There will be a full overview of the highest cost items in room operations along with tips on lowering those costs.
The Forbes Travel Guide Food and Beverage ROI Improvement is part of the Forbes Travel Guide Management Excellence Programme and consists of two courses.

Food and Beverage Upselling and Driving Revenue
When it comes to upselling and driving revenue, being the expert on your restaurant and your product is key. Learn how to combine this expertise with your ability to pick up on guest cues and preferences to upsell for cocktails, food, wine and other hotel services. Time will be spent exploring creative ways properties around the globe drive their food and beverage revenue.

Food and Beverage Cost Controls
This session will focus on the management and tracking of Food & Beverage inventories to create efficiencies, reduce waste, and control cost. We will explore how having a proper inventory management system informs timely ordering, storing and tracking of food and beverage items, and gives you real-time visibility into what is on your shelf.
Key Social Media Marketing Skills for Tourism Businesses: Here you will learn how to use professional skills that can help improve your tourism business' social media efforts. We'll share practical tips, tourism business examples, and specific action steps to help you get started.
As marketers must develop an understanding of consumer needs and motives and develop marketing strategies accordingly. We will share an understanding of how consumers make decisions, consider the personal and environmental factors that influence consumer decisions, understand the strategic implications of consumer influences and decisions for product, advertising, pricing, and distribution strategies
Data Analytics are being increasingly used across various industry sectors to aid companies and their personnel to better understand and predict customer behavior, offer personalized services, increase operational efficiencies and business revenues. In Travel and Hospitality industries too, Data Analytics are being effectively used by various industry players including Airlines, Airports, Restaurants, Hotels, Resorts, Tourist Hotspots.
This course is designed for Travel and Hospitality industry professionals or people looking to enter these industries, to not only understand the fundamentals of Data Analytics, but also how they can be implemented in these industries – benefits, various methodologies and platforms and associated business, revenue and partnership models driven by these platforms... along with key learnings from existing successful implementation of Data Analytics platforms in Travel and Hospitality industries.
Artificial Intelligence (AI) is fast evolving as the most advanced, advantageous and cutting-edge technology across the world and across all industries. Although, there are a number of innovations in the technology still underway, and is evolving at an extremely rapid pace, the current form is already being implemented globally, with tremendous results. Rapidly evolving as a ‘Deep Technology’, AI is slated to soon become ubiquitous like Electricity, Wireless Telecom and GPS technologies and transform every business and industry.
This course, designed specifically for existing and new professionals of the Hospitality industry, aims to introduce the fundamental concepts of AI technology, its various forms and implementations, its evolution, capabilities and limitations. Furthermore, this course is customized for Hospitality industry and delves deeper into the applications and implementations of AI in the industry, with examples, its impact on business and operations, and future potential and outlook for the industry.
The Coronavirus pandemic has impacted the Travel, Tourism and Hospitality industries significantly. Even in different countries and economies around the world that have lifted the lockdown and quarantine restrictions, the Hotels and Restaurant business owners and staff are feeling as though they have started from scratch all over again. Moreover, various restrictions, limitations and guidelines that the pandemic has introduced such as social distancing, sterilizing surfaces, cleaner air circulation, etc., become increasingly difficult to be constantly imposed, monitored and adhered to.
Technology can play a key role in ensuring near-perfect imposition of the new pandemic-induced guidelines for the hospitality industry. There exist various digital technologies based solutions that have been developed to not only tackle, but also Hospitality industry businesses to grow in the current and post Covid world. This course offers a view into such technologies and solutions and how best they could be used to re-build the businesses in the Hotels and Restaurants domains. The course is designed to present most innovative and creative ideas and solutions from around the world.