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The Forbes Travel Guide - Revenue Management Course forms part of the Forbes Travel Guide Management Excellence Programme and consists of two courses.

Introduction to Revenue Management
This lesson will present the fundamentals of revenue management. Topics will include pricing strategies for determining room rates, and how this is driven by factors including occupancy as well as guest behaviour and historical data.

Rooms Cost Controls
In this session, time will be spent understanding an inventory along with necessary equations and strategy to determine the best way to manage overall costs. There will be a full overview of the highest cost items in room operations along with tips on lowering those costs.
The Forbes Travel Guide Food and Beverage ROI Improvement is part of the Forbes Travel Guide Management Excellence Programme and consists of two courses.

Food and Beverage Upselling and Driving Revenue
When it comes to upselling and driving revenue, being the expert on your restaurant and your product is key. Learn how to combine this expertise with your ability to pick up on guest cues and preferences to upsell for cocktails, food, wine and other hotel services. Time will be spent exploring creative ways properties around the globe drive their food and beverage revenue.

Food and Beverage Cost Controls
This session will focus on the management and tracking of Food & Beverage inventories to create efficiencies, reduce waste, and control cost. We will explore how having a proper inventory management system informs timely ordering, storing and tracking of food and beverage items, and gives you real-time visibility into what is on your shelf.
Nation branding is a relatively new concept. It is the process of applying corporate branding techniques to promote countries, the main objective is to build and manage the reputation of a state. Nation branding is practiced by many states including Canada, the United States, France, the United Kingdom, Japan, UAE, South Africa, and New Zealand. There is a growing interest among less affluent states to practice nation branding as it has the capacity to improve their image abroad and promote trade, tourism and direct investment. On the other hand Destination Branding is one of the activities relating to Destination Marketing, which is aimed at promoting a tourist destination through the building of a linked brand. The purpose is to give value to the destination, so that tourists or travellers are able to recognize and share the brand identity.