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Learn about the Food and Beverage Standards Chinese Guests expect at your establishment. The Chinese Traveller Standards service course explains the basics of Chinese culture, with a special focus on food and beverage services. Learn about Chinese tea culture, the Chinese banquet and how to engage in a respectful and informed manner with your Chinese guests.

Understanding the Chinese Traveler Hotel and Spa
Knowing the unique wants and desires of our guests from various global regions enables us to customize experiences, create memories and build loyalty. This session focuses on the distinctiveness of the Chinese traveler, and preferences and expectations for their travel experience.

Understanding the Chinese Traveler Food and Beverage
It is said that the way to capture the heart of a Chinese traveler is through the stomach. Learning more about our Chinese guests and understanding their ideal dining experience will inform the way we interact, speak to our menu and provide service.
India is among the fastest growing outbound travel market with young Indians now embarking on an outbound holiday at a much younger age. India outbound tourism market size is expected to generate revenues of around US$ 62 billion by 2026. The Indian traveller is becoming more discerning and looking for tailored and customised trips, with digitization, rise in internet users and growing internet penetration, there’s an increased awareness for Indians to explore the world around them.
Nation branding is a relatively new concept. It is the process of applying corporate branding techniques to promote countries, the main objective is to build and manage the reputation of a state. Nation branding is practiced by many states including Canada, the United States, France, the United Kingdom, Japan, UAE, South Africa, and New Zealand. There is a growing interest among less affluent states to practice nation branding as it has the capacity to improve their image abroad and promote trade, tourism and direct investment. On the other hand Destination Branding is one of the activities relating to Destination Marketing, which is aimed at promoting a tourist destination through the building of a linked brand. The purpose is to give value to the destination, so that tourists or travellers are able to recognize and share the brand identity.