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Amid the crisis caused by Covid-19 across the world, numerous opportunities have emerged for entrepreneurs and investors. Healthcare, Food Service, education, supply chains, entertainment and culture are some of the sectors in need of innovative ideas and developments in the current situation.
Nation branding is a relatively new concept. It is the process of applying corporate branding techniques to promote countries, the main objective is to build and manage the reputation of a state. Nation branding is practiced by many states including Canada, the United States, France, the United Kingdom, Japan, UAE, South Africa, and New Zealand. There is a growing interest among less affluent states to practice nation branding as it has the capacity to improve their image abroad and promote trade, tourism and direct investment. On the other hand Destination Branding is one of the activities relating to Destination Marketing, which is aimed at promoting a tourist destination through the building of a linked brand. The purpose is to give value to the destination, so that tourists or travellers are able to recognize and share the brand identity.
The Coronavirus pandemic has impacted the Travel, Tourism and Hospitality industries significantly. It is changing some travel, planning, spending and consumption behaviors of people. Some of these changes could be long-lasting, if not permanent. It would be beneficial for professionals of travel and tourism industry to not only identify these new trends but also prepare themselves to align with these changes and derive maximum benefits.
This course tracks all the macro and micro economic trends in the Travel and Tourism industry and delves deeper in understanding their short and long-term business and industry impacts. The course is designed for professionals of Travel, Tourism and Hospitality industries to equip them with the right insights and advise to not only meandering through the key trends and changes brought forth by Covid19, but also identify, participate and maximize potential macro and micro entrepreneurship opportunities in these industries.