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The Forbes Travel Guide Star Service is part of the Forbes Travel Guide Service Excellence training programme developed by MHRA and Forbes Travel Guide. It consists of three on demand lessons.


The Forbes Travel Guide Service Excellence on-line training programme targets anyone involved in hospitality service from all departments (concierge, front-office, spa, housekeeping, bar and lounge, pool and beach and restaurants) including front-line staff and managers. This programme reviews foundational standards of exceptional service with the aim to establish trust and put guests at ease especially in these particular circumstances caused by the COVID 19 pandemic. Accordingly, the programme is designed to solidify the skills that are essential to creating consistent and intuitive service. Our certified trainers are highly experienced service professionals who offer extensive knowledge of best practices defined by Forbes Travel Guide and gathered from their experiences training in hospitality worldwide. Amongst other matters during these sessions new service practices will be discussed, including communicating effectively while wearing a mask and making guests more comfortable with procedures such as temperature checks.
Food safety and hygiene is a key factor for those working in the hospitality industry and it is essential that all employees understand the risk and hazards involved in ensuring food safety is maintained at all time. These include food production and processing, catering and retailing, and all those who at some point come into contact with food.
This course is mainly targeted at those who work in the food industry such as hotels, catering establishments, supermarkets etc. The aim is to understand the legal requirements for food safety and how it can be applied in practice..
The highest standards of sanitation are required in a wide range of contexts and even more so in light of recent developments with the COVID-19 pandemic. This course offers participants the opportunity to acquire necessary knowledge and skills to control and prevent infections in a range of workplace settings. The objective of this training programme is to provide participants with an understanding of infection, how it can be prevented and how it can be controlled.
The OZO Academy offers a practical based training programme providing appropriate level of knowledge to prevent and control infection for those working in the hospitality and healthcare professions.
Cultural diversity can be a great positive asset in the workplace. But in many cases we are not always sure how to interact most effectively with those whose values and behaviours differ from our own.

How well employees can interact with colleagues from different cultural backgrounds, adapt to new multicultural working environments can be fundamental to how a company performs in local and international markets. In today’s business world, an increasing number of businesses in Malta consider intercultural skills to be a vital ingredient for success.

With the growing importance of integration on the business agenda and the fact that Malta now has a multicultural workforce, the purpose of this Award is to introduce employees from different cultural and ethnic backgrounds to understanding what it means to work in a multicultural environment.

Choosing this Cultural Integration course as part of a professional development will give participants the skills and techniques to thrive in multicultural environments and build fruitful working relationships in Malta.
Learn about the Food and Beverage Standards Chinese Guests expect at your establishment. The Chinese Traveller Standards service course explains the basics of Chinese culture, with a special focus on food and beverage services. Learn about Chinese tea culture, the Chinese banquet and how to engage in a respectful and informed manner with your Chinese guests.
The aim of this Award is to provide candidates with the specialist skills and knowledge to work as a bartender in the beverage sector. The Award is aimed at those working in an environment that serves and prepares a range of hot and cold beverages such as, bars, hotels and restaurants.

The course covers the full range of products used in making drinks and on completion of the course candidates will be able to prepare cocktails, select and use suitable types of glasses.

In addition, the course focuses on the importance of presenting a positive personal image, use of effective communication techniques and responsible service and regulatory framework connected to the sale of alcohol

Aims

Understand the essentials of bartending
Develop knowledge of range of beverages and service techniques
Demonstrate competence in use of equipment, garnishing & presentation
Work in safe and hygienic manner and be a professional member of team
Learning Outcomes

By the end of this module, students should be able to:

Select and use appropriate bar equipment
Prepare stores and areas for bar service
Prepare bar and deliver service correctly and in line with establishments procedures
Demonstrate cocktail making techniques
Work in a safe and hygienic manner
Acquire necessary key skills from preparation, set up, serving and clearing
Display knowledge of beers, wines and spirits service
Display knowledge of range of cocktails
Understand the importance of customer service and teamwork
Display knowledge of responsible serving of alcohol
Understand current legislation on the serving of alcohol
Understand the importance of opening /closing checklist
Apply a range of serving methods
Demonstrate ability to use a variety of techniques
Demonstrate ability to pour and flair
Process orders and billing in a prompt and efficient manner
Use appropriate communication techniques with customers and team
Present a positive professional personal image
Demonstrate working practices in line with current health and safety regulations and codes of conduct
Understand health and safety regulations and other relevant regulations that apply on the job
Apply health and safety procedures relevant to the working environment
Demonstrate competency in putting into practice safe working practices in preventing hazards to people and equipment
Explain the current regulatory framework and relevant codes of conduct with regard to health and safety and the serving of alcohol
Ensure the application of the recent code of practice for outlets serving alcoholic beverages
The Forbes Travel Guide Events Forum is part of the Forbes Travel Guide Management Programme. It will be available in the coming days.
The Forbes Travel Guide Events Forum is part of the Forbes Travel Guide Management Programme. It will be available in the coming days.
The Forbes Travel Guide Revenue Management Forum is part of the Forbes Travel Guide Management Programme. It will be available in the coming days.
This programmes offer participants indepth knowledge on the specialised techniques used in a range of service settings.

The purpose of such training is to improve employee skills and offer new employment opportunities to other employees. The training programme is aimed at employees currently working in F&B as well as employees involved in other sectors such as cleaning & housekeeping who wish to acquire service skills to transfer into F&B.
The Forbes Travel Guide Food and Beverage ROI Improvement is part of the Forbes Travel Guide Management Programme. It will be available in the coming days.
The course is aimed at those who have already been working in a housekeeping position and who wish to improve their knowledge and skills in relation to duties and tasks related to a range of housekeeping activities.

The purpose of the course is to provide a specialized level of training to expose trainees to the range of cleaning and housekeeping tasks over and above those covered in Basic Housekeeping. It focuses on a range of cleaning techniques as well as a variety of specialized tasks by providing the necessary knowledge, skills, and competences to each trainee. On successful completion of the course the trainee is able to work professionally in any housekeeping environment

The programme will be delivered by means of highly interactive sessions between instructor and participants thus enabling them to acquire necessary skills, critically reflect on their current practices and develop better understanding & confidence in improving and striving towards providing top quality services to the company and its clients.
The Forbes Travel Guide - Front Office, Reservations, Bell Services, Valet Services is part of the Forbes Travel Guide Service Excellence training programme developed by MHRA and Forbes Travel Guide. It consists of seven on demand lessons.


The Forbes Travel Guide Service Excellence on-line training programme targets anyone involved in hospitality service from all departments (concierge, front-office, spa, housekeeping, bar and lounge, pool and beach and restaurants) including front-line staff and managers. This programme reviews foundational standards of exceptional service with the aim to establish trust and put guests at ease especially in these particular circumstances caused by the COVID 19 pandemic. Accordingly, the programme is designed to solidify the skills that are essential to creating consistent and intuitive service. Our certified trainers are highly experienced service professionals who offer extensive knowledge of best practices defined by Forbes Travel Guide and gathered from their experiences training in hospitality worldwide. Amongst other matters during these sessions new service practices will be discussed, including communicating effectively while wearing a mask and making guests more comfortable with procedures such as temperature checks.
The Forbes Travel Guide - Concierge is part of the Forbes Travel Guide Service Excellence training programme developed by MHRA and Forbes Travel Guide. It consists of one on demand lesson.


The Forbes Travel Guide Service Excellence on-line training programme targets anyone involved in hospitality service from all departments (concierge, front-office, spa, housekeeping, bar and lounge, pool and beach and restaurants) including front-line staff and managers. This programme reviews foundational standards of exceptional service with the aim to establish trust and put guests at ease especially in these particular circumstances caused by the COVID 19 pandemic. Accordingly, the programme is designed to solidify the skills that are essential to creating consistent and intuitive service. Our certified trainers are highly experienced service professionals who offer extensive knowledge of best practices defined by Forbes Travel Guide and gathered from their experiences training in hospitality worldwide. Amongst other matters during these sessions new service practices will be discussed, including communicating effectively while wearing a mask and making guests more comfortable with procedures such as temperature checks.
The Forbes Travel Guide Housekeeping is part of the Forbes Travel Guide Service Excellence training programme developed by MHRA and Forbes Travel Guide. It consists of three courses.


The Forbes Travel Guide Service Excellence on-line training programme targets anyone involved in hospitality service from all departments (concierge, front-office, spa, housekeeping, bar and lounge, pool and beach and restaurants) including front-line staff and managers. This programme reviews foundational standards of exceptional service with the aim to establish trust and put guests at ease especially in these particular circumstances caused by the COVID 19 pandemic. Accordingly, the programme is designed to solidify the skills that are essential to creating consistent and intuitive service. Our certified trainers are highly experienced service professionals who offer extensive knowledge of best practices defined by Forbes Travel Guide and gathered from their experiences training in hospitality worldwide. Amongst other matters during these sessions new service practices will be discussed, including communicating effectively while wearing a mask and making guests more comfortable with procedures such as temperature checks.
The Forbes Travel Guide Hotel Dining, Bar and Lounge is part of the Forbes Travel Guide Service Excellence training programme developed by MHRA and Forbes Travel Guide. It consists of three courses.


The Forbes Travel Guide Service Excellence on-line training programme targets anyone involved in hospitality service from all departments (concierge, front-office, spa, housekeeping, bar and lounge, pool and beach and restaurants) including front-line staff and managers. This programme reviews foundational standards of exceptional service with the aim to establish trust and put guests at ease especially in these particular circumstances caused by the COVID 19 pandemic. Accordingly, the programme is designed to solidify the skills that are essential to creating consistent and intuitive service. Our certified trainers are highly experienced service professionals who offer extensive knowledge of best practices defined by Forbes Travel Guide and gathered from their experiences training in hospitality worldwide. Amongst other matters during these sessions new service practices will be discussed, including communicating effectively while wearing a mask and making guests more comfortable with procedures such as temperature checks.
The Forbes Travel Guide - Pool and Beach is part of the Forbes Travel Guide Service Excellence training programme developed by MHRA and Forbes Travel Guide. It consists of one course.


The Forbes Travel Guide Service Excellence on-line training programme targets anyone involved in hospitality service from all departments (concierge, front-office, spa, housekeeping, bar and lounge, pool and beach and restaurants) including front-line staff and managers. This programme reviews foundational standards of exceptional service with the aim to establish trust and put guests at ease especially in these particular circumstances caused by the COVID 19 pandemic. Accordingly, the programme is designed to solidify the skills that are essential to creating consistent and intuitive service. Our certified trainers are highly experienced service professionals who offer extensive knowledge of best practices defined by Forbes Travel Guide and gathered from their experiences training in hospitality worldwide. Amongst other matters during these sessions new service practices will be discussed, including communicating effectively while wearing a mask and making guests more comfortable with procedures such as temperature checks.
The Forbes Travel Guide Spa is part of the Forbes Travel Guide Service Excellence training programme developed by MHRA and Forbes Travel Guide. It consists of three courses


The Forbes Travel Guide Service Excellence on-line training programme targets anyone involved in hospitality service from all departments (concierge, front-office, spa, housekeeping, bar and lounge, pool and beach and restaurants) including front-line staff and managers. This programme reviews foundational standards of exceptional service with the aim to establish trust and put guests at ease especially in these particular circumstances caused by the COVID 19 pandemic. Accordingly, the programme is designed to solidify the skills that are essential to creating consistent and intuitive service. Our certified trainers are highly experienced service professionals who offer extensive knowledge of best practices defined by Forbes Travel Guide and gathered from their experiences training in hospitality worldwide. Amongst other matters during these sessions new service practices will be discussed, including communicating effectively while wearing a mask and making guests more comfortable with procedures such as temperature checks.
The Forbes Travel Guide Fine Dining is part of the Forbes Travel Guide Service Excellence training programme developed by MHRA and Forbes Travel Guide. It consists of three courses


The Forbes Travel Guide Service Excellence on-line training programme targets anyone involved in hospitality service from all departments (concierge, front-office, spa, housekeeping, bar and lounge, pool and beach and restaurants) including front-line staff and managers. This programme reviews foundational standards of exceptional service with the aim to establish trust and put guests at ease especially in these particular circumstances caused by the COVID 19 pandemic. Accordingly, the programme is designed to solidify the skills that are essential to creating consistent and intuitive service. Our certified trainers are highly experienced service professionals who offer extensive knowledge of best practices defined by Forbes Travel Guide and gathered from their experiences training in hospitality worldwide. Amongst other matters during these sessions new service practices will be discussed, including communicating effectively while wearing a mask and making guests more comfortable with procedures such as temperature checks.
Service from the heart means intuitively tapping into a guest’s emotions. Learn key ways to create emotional connection with guests, why your steps-of-service checklist might be holding you back, and how to move to the next level of guest service by honing your emotional intelligence.
When it comes to sweeping guests off their feet, we assume we need to pull off grand gestures. But instead of thinking big, what if we think small? We will share creative ways staff members have wowed guests through a healthy obsession with the details.
Service excellence is a gift we give our guests. Learn how you can put a bow on top through the way you speak, stand and present yourself. We share five common pitfalls, and how the best service professionals create a branded experience through everything they do.

Presented by:
Gina Taylor | Vice President of Training Services, Forbes Travel Guide
Jeff Wielgopolan | Senior Vice President of Learning & Development, Forbes Travel Guide
Join us for this unique opportunity to hear directly from one of Forbes Travel Guide’s expert inspectors who has visited more than 700 hotels, restaurants and spas around the world. Find out what inspectors look for before they even walk through the door, and how to make them smile without fail. There will be an opportunity for Q&A.

Presented by:
Jeff Wielgopolan | Senior Vice President of Learning & Development, Forbes Travel Guide
Anonymous Inspector | Forbes Travel Guide
What do the world’s best hospitality staff have in common with magicians? The ability to surprise and delight by seeming to read people’s minds. We pull back the curtain on this powerful skill, which we call Plus One Service. Learn to think ahead of the guest and to tap into your intuition to create a personalized experience.

Presented by:
Megan Torrance | Director of Learning & Development (The Americas), Forbes Travel Guide
We all know that courtesy is essential to an excellent service experience. Yet this fundamental skill is often overlooked and underestimated. Learn more about how to put your best self forward to guests, and the places you might be missing the mark without even realizing it.

Presented by:
Gina Taylor | Vice President of Training Services, Forbes Travel Guide
Amanda Frasier, Executive Vice President, Standards & Ratings and Jeff Wielgopolan, Senior Vice President, Learning & Development will discuss what hotel, restaurant and spa experiences might look like in the wake of COVID-19 – as well as sharing career advice and their most memorable service stories, including a few surprises.

Presented by:
Jeff Wielgopolan | Senior Vice President of Learning & Development, Forbes Travel Guide
Amanda Frasier | Executive Vice President of Standards & Ratings, Forbes Travel Guide
Learn about Forbes Travel Guide’s service philosophy – now 62 years strong – and how you can apply it to your career in a rapidly changing hospitality landscape. We will share five guiding principles that you can implement anywhere, anytime to make a great impression.

Presented by:
Jeff Wielgopolan | Senior Vice President of Learning & Development, Forbes Travel Guide
Join us for a special panel discussion with renowned health and hospitality experts where they will provide their perspectives on how hospitality leaders are managing through the COVID-19 crisis — including a high-level overview of efforts to secure relief for the industry; what’s in store for the future of travel; and how and when the industry can best position itself for recovery. Hosted by Forbes Travel Guide and the U.S. Travel Association.



Moderator: Jeff Arnold | Chairman, Forbes Travel Guide & CEO, Sharecare



Panelists:

Roger Dow | President & CEO, U.S. Travel Association

Dr. Mehmet Oz | Medical Leader, Author, Emmy Award Winner

Filip Boyen | CEO, Forbes Travel Guide

Jerry Inzerillo | Vice Chairman, Forbes Travel Guide
Discussion with my guest Alejandra Abad, a 2019 graduate from Ecole hôtelière de Lausanne, about career paths and motivation to stay or leave the traditional hotel career.
How should hospitality management provide leadership for hotel trainees. Presenting practical feedback from hospitality management trainees
Discussion with my guest Sehnaz Cehreli Shefik, owner and founder of the first boutique hospitality consultancy company in Turkey, about;
- Young Travellers needs
- Luxury travel trends
- What makes a destination a ¨luxury destination. ¨

A little bit about Sehnaz Cehreli Shefik:
She found Cehreli Tourism, Promotion, Organization, and Consulting Ltd. Co. with her brother Ibrahim Cehreli who has been working in the investment banking and finance industry for 10 years. Throughout the years, they have realised most of the important international hotel chain projects in TURKEY and other countries.

Şehnaz Çehreli Shefik is also an active volunteer participant in tourism industry with her memberships in International and Turkish Tourism Associations. She has been awarded as "THE BUSINESSWOMAN OF THE YEAR" in 2001-2002 for the Hotel and Tourism Industry in Turkey.
I joined joined the Les Clefs d'Or Finland 40th anniversary reception held at Kämp hotel in Helsinki. Met up with the founding members and current and past Presidents of the organisation. Check out the video what they have to say why they are passionate about being members and wearing the Golden Keys on their lapel.
- Breaking down what Forbes Travel Guide do in global luxury travel. ( Inspections, Classifications and Service standards)
- What are the needs of high end luxury travellers ( Boomers, Gen X, Gen Y, Gen Z are they really that different?
- Challenges in the industry with hotel school graduates. How to attract, inspire and motivate the new generation talent.
- Challenges with Concierge, out source or retain in-house. Pro active vs. Re-active. Concierge service at its best!
- Service style staff unscripted vs scripted.
- What does luxury service mean to Filip Boyen himself.
Have you noticed what are the talks among friends and also between people in Social Media about year 2020 travel plans?

I am hearing some stuff and there is a trend. Jayanth Kolla has collected some valuable data .
We will discuss exactly what seems to be happening around the world about holiday travel aka the travel bubble..
The next innovation and disruption in the Travel and Tourism industry could come from... Banking & Financial Services and Technology industries

According to a research made by Podium 96% of businesses say a fast response to customers is important.
Yet, 82% of customers say businesses aren't fast enough.
There is a huge gap between expectation and actual when it comes to speed and responsiveness. But smart organizations can close that gap, attract more customers, and steal market share.

I discuss with Jayanth Kolla, Founder and Partner, Convergence Catalyst
potential Disruption, Marketing Ideas and Tips and Deep Technologies based Solutions for current and post-Covid world for the Travel and Hospitality industry
Discussion with my guest Vilhelmiina Mähönen, where she reveals some great reasons about driving your viewers to your website than to a social media platform.
What are the most important deep tech solutions for travel and tourism, and why they matter?
The figure of the protocol personnel in a Government and Institutional travel plays a very important role as a crucial element for the achievement of the missions' objectives.

In relation to the relevance of the protocol aspects in the Governmental and Institutional Travel and Tourism (GITT) sector, the course aims to enable students to acquire the knowledge that will allow them to develop the appropriate strategies to cover the needs of the Delegation.

Know the principles that help to satisfy the demands of this sector and its impact on the usual operations in services suppliers. Knowledge of these specific procedures will help services suppliers, as well as the organizers of these trips, with the aim of improving communication and coordination between them.

In addition, during the program, the fundamentals that the United Nations Organization has defined in relation to Sustainable Tourism Development will be taken into account, evaluating their application to the different areas of action involved in the government travel sector.

Take the first step to increase your competitiveness and positioning through specialized training in this new sector, government and institutional travel: a new field of knowledge in an industry that is constantly evolving.
The Governmental and Institutional Travel and Tourism (GITT) sector possesses a number of inherent characteristics that determine the actions to be carried out for its proper planning and organization.

Meet a new sector within Tourism, the government and institutional travel sector, an important market niche that promotes attractive professional opportunities with an obvious future projection.

The course allows, through the analysis of the historical evolution of International Relations, to know the impact on the development, and increase, of governmental and institutional travel as a basis for the definition of the new concept of travel "Governmental and Institutional Travel and Tourism (GITT)", which has allowed to define and frame this new sector.

It identifies and positions these unique travellers within the tourism industry, through key concepts such as status, rank and institutional role, as a basis for understanding and knowing the set of relationships, phenomena and motivations that define this type of travel. The objective of the course is to contextualize the student in the sector, identifying those particularities that differentiate them from the rest of the trips.

Take the first step to increase your competitiveness and positioning through specialized training in this new sector, the travel of governments and institutions: a new field of knowledge in an industry that is constantly evolving.
Diplomats, international relations, embassies, consulates, services suppliers are sectors with a high impact within the new Governmental and Institutional Travel and Tourism (GITT) sector.

Obtain the most demanded professional capacities and skills to work in this new sector, the travel sector of governments and high institutions, an important market niche that promotes attractive professional opportunities, and where the availability of trained and qualified professionals is highly valued.

Take the first step to increase your competitiveness and positioning through specialized training in this new sector, government and institutional travel: a new field of knowledge in an industry that is constantly evolving.
Our English for the Tourism and Hospitality Industry Course is specifically designed for those who are pursuing or have already started a career in the Tourism and Hospitality Sector. Following the communicative approach, it is divided into two levels, the pre-intermediate level and the intermediate/ upper-intermediate level (as described by the Common European Framework of Reference for Languages (CEFR) ), in order to cater for the varied needs of learners who have different levels of abilities when using the English language.

The English for the Tourism and Hospitality Industry Course offers learners the chance to improve and practise specialised vocabulary and structures needed for the particular area of work involving e-mails and reports, reading and examining safety regulations, managing a team of professionals and implementing customer service. Throughout this course, learners will be guided by their needs and wants and topics will include but are not limited to: hotels, travel agents, tours, restaurants, money and hygiene. Course participants will be able to practise using the English language in seminars, group sessions and communicative practice activities and receive supplementary tuition for essential core skills: reading, writing, listening and speaking.
In this workshop style-session, the Executive Trainer will work with the teams to create a measurable and specific critical path to getting the results they desire. After this session, the team will have the groundwork to incorporate their action plans for exceptional service.
This session is designed to provide leaders with a better understanding of the Emotional Engagement scale. Discussions will focus on what it takes to create an “awestruck” interaction with guests – and how to avoid the pitfalls of transactional or robotic interactions.
This session takes a deep dive into the reasons and intent behind particular service standards. The understanding of “why” will then transition into discussions surrounding multiple ways to achieve the standards based on various guest scenarios.
Learn how to create five-minute, successful learning opportunities that you can incorporate into your pre-shifts. We will challenge teams to write activities of their own based on their departmental needs, using the tools we discuss.
This session is ideal for teams starting on the Forbes Travel Guide journey. We will identify the most effective ways to create or enhance your service culture and provide best practices that you can put into practice immediately.
This session focuses on holding staff accountable to drive better results. We will delve into communication and accountability as a mindset, rather than a formula, to reinforce one of the most important aspects of leadership.
This session will provide tools for leaders needing to hire and train new associates expediently. While you can use these guidelines in any onboarding scenario, we will focus specifically on the efforts and need to train staff hired for the upcoming season, or in a situation requiring mass rehiring.
In this session we will identify how to cultivate a stronger emotional connection with guests when handling a service opportunity. Learn how empowering staff to resolve guest problems with confidence, as well as empathy, consistently drives greater guest satisfaction and loyalty.
This session highlights how your property’s sense of place can impact the distinctive and luxurious impression you make. Using pictures and stories from the world’s best hotels, restaurants and spas, we will work to define your sense of place and how to best to tell your story.
In this session we will define the Essence of Hospitality and what it means for your property. From there we will create ways to drive this with your teams on a regular basis so that it becomes habit, most especially during stressful times. Learn intuitive service techniques that can assist staff in appropriately reading guests in a variety of situations.
Key Social Media Marketing Skills for Tourism Businesses: Here you will learn how to use professional skills that can help improve your tourism business' social media efforts. We'll share practical tips, tourism business examples, and specific action steps to help you get started.
As marketers must develop an understanding of consumer needs and motives and develop marketing strategies accordingly. We will share an understanding of how consumers make decisions, consider the personal and environmental factors that influence consumer decisions, understand the strategic implications of consumer influences and decisions for product, advertising, pricing, and distribution strategies
Amid the crisis caused by Covid-19 across the world, numerous opportunities have emerged for entrepreneurs and investors. Healthcare, Food Service, education, supply chains, entertainment and culture are some of the sectors in need of innovative ideas and developments in the current situation.
India is among the fastest growing outbound travel market with young Indians now embarking on an outbound holiday at a much younger age. India outbound tourism market size is expected to generate revenues of around US$ 62 billion by 2026. The Indian traveller is becoming more discerning and looking for tailored and customised trips, with digitization, rise in internet users and growing internet penetration, there’s an increased awareness for Indians to explore the world around them.
Nation branding is a relatively new concept. It is the process of applying corporate branding techniques to promote countries, the main objective is to build and manage the reputation of a state. Nation branding is practiced by many states including Canada, the United States, France, the United Kingdom, Japan, UAE, South Africa, and New Zealand. There is a growing interest among less affluent states to practice nation branding as it has the capacity to improve their image abroad and promote trade, tourism and direct investment. On the other hand Destination Branding is one of the activities relating to Destination Marketing, which is aimed at promoting a tourist destination through the building of a linked brand. The purpose is to give value to the destination, so that tourists or travellers are able to recognize and share the brand identity.
Data Analytics are being increasingly used across various industry sectors to aid companies and their personnel to better understand and predict customer behavior, offer personalized services, increase operational efficiencies and business revenues. In Travel and Hospitality industries too, Data Analytics are being effectively used by various industry players including Airlines, Airports, Restaurants, Hotels, Resorts, Tourist Hotspots.
This course is designed for Travel and Hospitality industry professionals or people looking to enter these industries, to not only understand the fundamentals of Data Analytics, but also how they can be implemented in these industries – benefits, various methodologies and platforms and associated business, revenue and partnership models driven by these platforms... along with key learnings from existing successful implementation of Data Analytics platforms in Travel and Hospitality industries.
Artificial Intelligence (AI) is fast evolving as the most advanced, advantageous and cutting-edge technology across the world and across all industries. Although, there are a number of innovations in the technology still underway, and is evolving at an extremely rapid pace, the current form is already being implemented globally, with tremendous results. Rapidly evolving as a ‘Deep Technology’, AI is slated to soon become ubiquitous like Electricity, Wireless Telecom and GPS technologies and transform every business and industry.
This course, designed specifically for existing and new professionals of the Hospitality industry, aims to introduce the fundamental concepts of AI technology, its various forms and implementations, its evolution, capabilities and limitations. Furthermore, this course is customized for Hospitality industry and delves deeper into the applications and implementations of AI in the industry, with examples, its impact on business and operations, and future potential and outlook for the industry.
The Coronavirus pandemic has impacted the Travel, Tourism and Hospitality industries significantly. Even in different countries and economies around the world that have lifted the lockdown and quarantine restrictions, the Hotels and Restaurant business owners and staff are feeling as though they have started from scratch all over again. Moreover, various restrictions, limitations and guidelines that the pandemic has introduced such as social distancing, sterilizing surfaces, cleaner air circulation, etc., become increasingly difficult to be constantly imposed, monitored and adhered to.
Technology can play a key role in ensuring near-perfect imposition of the new pandemic-induced guidelines for the hospitality industry. There exist various digital technologies based solutions that have been developed to not only tackle, but also Hospitality industry businesses to grow in the current and post Covid world. This course offers a view into such technologies and solutions and how best they could be used to re-build the businesses in the Hotels and Restaurants domains. The course is designed to present most innovative and creative ideas and solutions from around the world.
The Coronavirus pandemic has impacted the Travel, Tourism and Hospitality industries significantly. It is changing some travel, planning, spending and consumption behaviors of people. Some of these changes could be long-lasting, if not permanent. It would be beneficial for professionals of travel and tourism industry to not only identify these new trends but also prepare themselves to align with these changes and derive maximum benefits.
This course tracks all the macro and micro economic trends in the Travel and Tourism industry and delves deeper in understanding their short and long-term business and industry impacts. The course is designed for professionals of Travel, Tourism and Hospitality industries to equip them with the right insights and advise to not only meandering through the key trends and changes brought forth by Covid19, but also identify, participate and maximize potential macro and micro entrepreneurship opportunities in these industries.