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Consumer 2020 - Reading the signs

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We live in times characterized by change and volatility, yet as businesses we need to make investment decisions that will equip us to serve markets and consumers as they will be in 10 years time and beyond. This report is ambitious.

By drawing together insights into economic and demographic trends, considerations of finite resources and sustainability, and the ever more dramatic impact of technology on our daily lives, it sets out to make some predictions about how our attitudes and patterns of consumption will change over the next decade.