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Hospitality Management, Marketing and Communication

Consumer Behaviour

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As marketers must develop an understanding of consumer needs and motives and develop marketing strategies accordingly. We will share an understanding of how consumers make decisions, consider the personal and environmental factors that influence consumer decisions, understand the strategic implications of consumer influences and decisions for product, advertising, pricing, and distribution strategies 

  • Consumer Behaviour Introduction & Overview
    • Consumer Behaviour Introduction & Overview
  • Types of Consumer Decisions, Habit and Brand Loyalty, Consumer Involvement
    • Types of Consumer Decisions, Habit and Brand Loyalty, Consumer Involvement
  • The Tourism Consumer, Consumer Perception, Post Purchase Evaluation, Brand Equity
    • The Tourism Consumer, Consumer Perception, Post Purchase Evaluation, Brand Equity
  • Consumer Attitudes, Personality & Life Styles
    • Consumer Attitudes, Personality and Lifestyles
  • Cultural Influences
    • Cultural Influences
Prathish Nair
Prathish Nair
Chief Brand Architect, Trancend Brand Consulting

Prathish is Trancend Consulting's Founder & Chief Business Architect. He is also advisor to the Malta based Mediterranean Foundation and advisor to the Central African Nations Economic Mission. With over twenty years' experience of brand building and consumer work in many sectors and categories including FMCG, Banking, Corporate, Airports, Hospitality, Consumer Products and Retail that include Rebrands of Canara Bank, Ceat Tyres, Tata Capital, Livguard Batteries, KLF Nirmal , Livpure Appliances, Synthite. New Brands: Bengaluru International Airport, Hyderabad International Airport, Minera Steel & Power, Trident Hotels, Lectrix EV’s, Coconad, Nirmal Virgin Coconut Range , Lockthedeal.com , MYK Arment, HappyDriver, ShopBox , Blockmyslot.com and many others. International clients: Caterpillar Worldwide, Martin Engineering, Bosch Siemens Home, KAO Japan, Dentsu Japan Before Trancend , Prathish was the Head of Business Development at Brand Union India and Sub Continent region. He graduated from School of Management, Pondicherry with a Master’s degree in Marketing Management and has also attended the “Building innovative brand’s” executive program from Stanford University Graduate School of Business. When not travelling to on business, Prathish loves to experiment mixing different cuisines, or discussing the merits of an innovative idea that can improve the quality of life & business with his friends. Specialties: Strategic Business Consulting, Rebranding Management, Brand Architecture, Brand Naming Development , Innovations Development.